Super Bowl’s First-Ever ‘Metaverse’ Concert Unveiled in Roblox by NFL

Written by Johnson Philip

The NFL remains at the forefront of innovation, as they announced their plans for a groundbreaking virtual Super Bowl concert. The event will showcase hip-hop artist Saweetie’s captivating vocals and motion-captured performance, all taking place within the immersive world of Roblox, the hugely successful multiplayer online game.

Despite some viewing the “metaverse” with skepticism in 2022, the NFL and other big brands continue to explore this futuristic version of the internet.

Get ready for a musical extravaganza as the NFL presents the first-ever virtual Super Bowl concert. On Friday, February 10th, Roblox users can access the free concert in Rhythm City, the music-themed social roleplay experience built by Warner Music Group, the home of Saweetie’s label, Warner Records. This one-of-a-kind event will be available for a replay every hour on the hour, 31 times in total, leading up to Super Bowl Sunday.

I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” Saweetie said in a statement shared with Decrypt

The Saweetie Super Bowl Concert was developed in partnership with metaverse game developer Gamefam, and is sponsored by Intuit.

The NFL and several companies have created another exciting experience for Roblox users with NFL Super Tycoon. Players can now take on the role of an NFL team owner and navigate the experience by managing team finances, payroll, taxes, and acquiring customers with the help of Intuit products.

Launching on Saturday, February 11th on Roblox, NFL Super Tycoon offers an immersive simulation of team ownership without the champagne toasts and player drafts.

Unlike actual Web3 games that are built on blockchain-based technologies and NFTs, Roblox operates as a traditional Web2 game, centered around user-generated content. While some refer to it as a “proto-metaverse” due to its enclosed ecosystem, true metaverses such as The Sandbox and Decentraland prioritize openness and interoperability through their integration of blockchain technology. 

Despite not being a true Web3 game, Roblox boasts massive popularity with 57.8 million daily users as of September. This dwarfs the user base of Web3-native platforms like Decentraland, which only has around 10,000 daily users.

The NFL’s experiments on Roblox appear to be one component of a larger metaverse push for the sports organization. Ed Kiang, the NFL’s VP of Video Gaming, described the virtual Super Bowl concert as “an anchor entertainment event bringing fans together in the metaverse.”

The NFL has prior experience with blockchain ventures, launching NFL All Day, an NFT collectibles platform built on the Flow blockchain in partnership with Dapper Labs, in August. The platform has been a huge success, generating over $70 million in sales, as reported by CryptoSlam.

This football season, the NFL embraced the NFT trend by offering commemorative NFT ticket stubs at over 100 games in partnership with TicketMaster. These NFTs were also minted on the Flow blockchain.

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